Hooklayer

Analyze a TikTok, YouTube, or Instagram creator by handle or channel ID. Returns viral DNA scores (viral_dna_score, replicability_score, originality_score, consistency_score, audience_fatigue), content patterns, format fingerprint, top recent videos with transcripts, content gaps, and recommended ne

Score a TikTok, Reels, or Shorts hook against proven viral patterns. Returns a 0-100 score, percentile rank, matched pattern, strengths, weaknesses, and three improved hook variations. Use when the user has a draft hook to validate, wants to compare alternatives, or needs feedback before publishing.

Take a viral video and produce a fresh script that mirrors its structure and energy pattern for a new topic. Returns the extracted formula, scene-by-scene script with voiceover and visuals, camera directions, and text overlays. Use when the user finds a video they want to replicate the structure of.

Research what is currently gaining traction in short-form content for a specific niche. Returns rising opportunities (formats, hooks, styles, topics) with growth signals, data sources, and saturated patterns to avoid. Use when the user asks what to post about, what's trending in a niche, or needs to

Find proven viral templates in a niche with example videos. Returns templates ranked by performance, including hook patterns, format structures, average views, and example URLs. Use when the user asks what's working in a niche or wants concrete copyable structures. Supports 17 niches with optional a

Search for short-form videos by keyword across TikTok or Instagram. Returns up to 20 videos ranked by engagement, with view counts, likes, shares, comments, hashtags, author info, and URLs. Use when the user asks to find videos about a topic or keyword. Supports optional filters for niche, minimum v

Extract a creator's voice DNA from reference samples and rewrite a draft in their style. Requires at least 3 reference samples (video URLs or text). Returns voice profile (energy, humor, vocabulary, signature phrases), reusable prompt instructions, and the rewritten draft. Use when the user wants to

Score a draft script for viral potential with adversarial verification. Returns a virality score, recommendation (ship/rework/no-go), viral DNA breakdown with evidence, attack vectors analysis, and calibration metrics. Use when the user has a finished draft and wants pre-publish verification. Pass e

The 24-48hr Panic Button. Turns a brand brief that just landed into a defensible one-page creative blueprint the manager can forward to the creator AND to the brand contact — hook + template + hashtag combo + trend velocity check + shoot instructions, in ONE call. USE WHEN a brand emails "product ar