Trillboards DOOH Advertising

Register a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner integration - Creating a new partner account to manage devices RETURNS: - partner_id: Unique partner identifier - api_key: API key for authenticated requests (store securely!) - status: Account

Get information about the authenticated partner account. WHEN TO USE: - Checking current partner status and stats - Verifying API key is working - Getting partner account details RETURNS: - partner_id: Partner identifier - company_name: Registered company name - status: Account status (active, sus

Register or update a device in the partner's network. WHEN TO USE: - Adding a new screen/kiosk/vending machine to the network - Updating device location or configuration - Re-registering a device after maintenance RETURNS: - device_id: Your internal device ID (echoed back) - trillboards_device_id:

List all devices registered to the partner account. WHEN TO USE: - Getting an overview of all connected devices - Finding devices by status (online/offline) - Auditing the device fleet RETURNS: - devices: Array of device objects - total: Total device count - online_count: Number of online devices

Get detailed information about a specific device. WHEN TO USE: - Checking status of a single device - Getting device configuration details - Debugging device issues RETURNS: - device_id: Your internal device ID - trillboards_device_id: Internal Trillboards ID - fingerprint: Device fingerprint - na

Soft-delete a device from the partner account. WHEN TO USE: - Removing a device that's been decommissioned - Cleaning up test devices - Removing a device that's been relocated to another partner RETURNS: - success: Boolean indicating success - device_id: The deleted device ID - message: Confirmati

Get current ads scheduled for a device (for testing). WHEN TO USE: - Testing device ad delivery - Debugging which ads are being shown - Verifying ad targeting is working RETURNS: - ads: Array of advertisement objects - default_stream: Default content when no ads - schedule: Current ad schedule EX

Record a single ad impression from a device. WHEN TO USE: - Reporting that an ad was displayed on a device - Recording impression with detailed metadata - Single impression events (for batch, use batch_impressions) RETURNS: - success: Boolean indicating success - impression_id: Unique impression i

Record multiple impressions in a single request (up to 100). WHEN TO USE: - Bulk reporting impressions from offline period - Efficient batch processing of impressions - When device was offline and needs to sync RETURNS: - success: Boolean indicating success - processed: Number of impressions proce

Send a heartbeat signal from a device to report its status. WHEN TO USE: - Regular device health monitoring (every 30-60 seconds) - Reporting current playback status - Reporting errors or issues RETURNS: - success: Boolean indicating success - device_status: Current device status in system - next_

Get analytics data for the partner account. WHEN TO USE: - Viewing overall performance metrics - Analyzing device performance - Generating reports on impressions and earnings - Comparing performance over time periods RETURNS: - summary: Overall stats (impressions, earnings, active_devices) - time_

Create a new webhook subscription for real-time events. WHEN TO USE: - Setting up real-time notifications for device events - Integrating with external systems - Monitoring ad playback and impressions AVAILABLE EVENTS: - device.online: When a device comes online - device.offline: When a device goe

List all webhook subscriptions for the partner account. WHEN TO USE: - Viewing all configured webhooks - Auditing webhook subscriptions - Finding a webhook to update or delete RETURNS: - webhooks: Array of webhook objects with: - webhook_id: Unique identifier - url: Endpoint URL - events: Su

Update an existing webhook subscription. WHEN TO USE: - Changing the webhook endpoint URL - Adding or removing subscribed events - Enabling or disabling a webhook - Updating the webhook description RETURNS: - webhook_id: The updated webhook ID - url: Updated endpoint URL - events: Updated event su

Delete a webhook subscription. WHEN TO USE: - Removing a webhook that's no longer needed - Cleaning up old integrations - Removing test webhooks RETURNS: - success: Boolean indicating success - webhook_id: The deleted webhook ID - message: Confirmation message EXAMPLE: User: "Delete the old webho

Send a test event to a webhook endpoint. WHEN TO USE: - Verifying webhook endpoint is working - Testing integration during development - Debugging webhook delivery issues RETURNS: - success: Boolean indicating delivery success - response_code: HTTP response code from endpoint - response_time_ms: R

Get delivery history for a webhook. WHEN TO USE: - Debugging failed webhook deliveries - Auditing webhook activity - Checking delivery success rates RETURNS: - deliveries: Array of delivery records with: - delivery_id: Unique delivery ID - event: Event type - status: success/failed - respo

Discover available DOOH screens across the exchange network. WHEN TO USE: - Finding screens by venue type (retail, transit, office, etc.) - Finding screens in a specific city/state or within a radius - Finding screens with a specific audience profile (high income, professionals, etc.) - Getting an

Get real-time audience data for a specific screen. WHEN TO USE: - Checking current audience at a screen before buying - Monitoring audience during a live campaign - Getting detailed audience signals (attention, mood, purchase intent, demographics) RETURNS real-time data from edge AI sensors (refre

Predict what the audience will look like at a screen at a specific time. WHEN TO USE: - Planning campaigns for specific time slots - Estimating audience composition before buying - Comparing audience at different times of day Uses historical audience data to predict typical audience patterns. RET

Create a new advertising campaign targeting DOOH screens. WHEN TO USE: - Setting up a new ad campaign on available screens - Targeting specific venues, locations, or audience profiles - Allocating budget for programmatic DOOH buys RETURNS: - campaign_id: Unique campaign identifier (UUID) - name, s

Get detailed performance metrics for a campaign. WHEN TO USE: - Monitoring active campaign performance - Reviewing completed campaign results - Getting per-screen impression breakdowns RETURNS: - campaign_id, name, status, budget, dates - performance: impressions, spend_estimate_usd, avg_cpm, uniq

Get network-wide statistics across all partner screens. WHEN TO USE: - Getting a high-level overview of network performance - Checking how many screens are online - Reviewing total impressions and revenue estimates RETURNS: - total_screens, online_screens - impressions, total_auctions - revenue_es

[AdCP Signals] Get real-time audience signals from DOOH screens. This is an AdCP (Ad Context Protocol) compliant tool. It returns deterministic audience signals captured by edge AI (vision + audio + speech) on available screens. WHEN TO USE: - Discovering available audience signals before buying i

[AdCP Signals] Activate an audience signal for DSP targeting. Returns an activation_key token for referencing this signal activation. Free-form Trillboards signal labels remain custom parameters. IAB Audience Taxonomy 1.1 segments are emitted only when registered IDs are supplied explicitly. WHEN

[AdCP] Get the seller agent's AdCP capabilities and supported protocols. Returns the full capability declaration for this AdCP DOOH seller agent. This tool does NOT require authentication. WHEN TO USE: - Discovering what protocols the seller agent supports (Signals, Media Buy) - Understanding avai

[AdCP Media Buy] Get available DOOH advertising products and packages. NO AUTHENTICATION REQUIRED. Discovery is open — read the catalogue first, get a key when you want to transact. Send a natural-language `brief` and it is answered from what the screens actually observed: each product's `descript

[AdCP Media Buy] List the creative formats this network actually accepts. Every format is DERIVED from live per-screen capability (panel size, min/max spot length, audio) — not a hand-written list. The set published here is exactly the set sync_creatives accepts: if a creative matches a format retu

[AdCP Media Buy] List media buys with status, budget, flight and optional delivery snapshots. Status, budget and flight are read from the advertisements + placements spine the buy actually books on — not from a stored display string. A buy that its flight ended, or that the pacing cron completed on

[AdCP Media Buy] Create a media buy (campaign) from an AdCP buy specification. Creates a campaign that targets DOOH screens based on the provided specification. Returns a media_buy_id for tracking and a creative_deadline for asset submission. WHEN TO USE: - Executing a programmatic DOOH buy via an

[AdCP Media Buy] Update an existing media buy (campaign). Modify budget, targeting, schedule, or status of an existing media buy. WHEN TO USE: - Adjusting campaign budget mid-flight - Pausing or resuming a campaign - Changing targeting parameters - Extending campaign dates EXAMPLE: update_media_b

[AdCP Media Buy] Validate and sync creative assets for a media buy. Validates creative assets (resolution, duration, format) against screen specifications. Returns compatibility status for each screen in the campaign. WHEN TO USE: - Submitting creative assets before campaign launch - Checking if a

[AdCP Media Buy] Get delivery/performance report for a media buy. Returns campaign performance with breakdowns by screen, venue, hour, and audience segment. WHEN TO USE: - Monitoring campaign delivery in real-time - Getting performance breakdowns for optimization - Reporting on campaign results R

[AdCP Media Buy] Provide optimization signals from buyer agent. Accepts feedback from buyer agents for floor price adjustment and inventory optimization. Enables closed-loop optimization between buyer and seller agents. WHEN TO USE: - Sending bid response feedback to optimize future pricing - Prov

[AdCP Media Buy] Record a conversion or attribution event. Records conversion events for post-campaign attribution analysis. Events are deduplicated by event_id + event_type combination. WHEN TO USE: - Recording offline conversions (store visits, purchases) - Tracking post-view attribution events

[AdCP Accounts] List the accounts this credential can transact on. This seller's account model is 'explicit': one API key IS one account, so this returns exactly one account — the partner behind the key. Use it to discover your account_id before any account-scoped call, and to confirm the account's

[AdCP Accounts] Establish or confirm the account behind this credential. IMPORTANT — what this does NOT do: it does not provision a new account. This seller's namespace is one account per API key, so a provisioning-mode entry (brand + operator + billing) is LINKED to the account your key already ow

Get machine-readable pricing for all Trillboards products. Returns graduated usage-based pricing, free tier thresholds, and committed-use discount tiers. No authentication required — use this to evaluate costs before integrating.

Get your current billing period usage summary with per-product breakdown and costs. Shows free tier consumption, paid usage, and total cost.

Set up pay-per-use billing with a Stripe payment method. Required after exceeding free tier limits. Pass a Stripe payment method token (pm_xxx) obtained from Stripe.js or Stripe Elements.

Purchase committed-use credits at a discount. Three tiers: tier_500 ($500 → $625 credit, 25% bonus), tier_2000 ($2,000 → $3,100 credit, 55% bonus), tier_5000 ($5,000 → $10,000 credit, 100% bonus). Requires an active payment method.

Check current billing status including whether billing is set up, credit balance, Stripe customer ID, and payment method status. Use this to determine if billing setup is needed before making paid API calls.

Get comprehensive attribution summary for a DOOH campaign. WHEN TO USE: - Measuring overall campaign effectiveness (reach, footfall, sales lift) - Getting a high-level view of campaign attribution metrics - Checking statistical significance of attribution results RETURNS: - reach: uniqueDevices, t

Get daily attribution timeseries for a campaign. WHEN TO USE: - Tracking attribution trends over time - Identifying which days had the strongest lift - Building attribution dashboards with daily granularity RETURNS: Array of daily data points, each with: - date, uniqueDevices, totalExposures, avgF

Get edge AI attention metrics for a campaign (FEIN-powered). This is what makes DOOH attribution better than digital: Trillboards MEASURES viewability via FEIN edge AI instead of estimating it. WHEN TO USE: - Measuring actual human attention to ads (not just impressions) - Comparing attention-adju

Get per-creative attention breakdown for a campaign. WHEN TO USE: - A/B testing creative variants by attention score - Identifying which creative drives the most engagement - Comparing aCPM across creative assets RETURNS: Array of creatives ranked by attention score, each with: - creativeId, total

Get multi-touch attribution model results for a campaign. Supported models: time_decay, position_based, attention_weighted. WHEN TO USE: - Understanding how DOOH fits into the full marketing funnel - Seeing credit allocation across DOOH, mobile, web, and store channels - Quantifying DOOH's contrib

Get cross-channel customer journey data (Sankey flow) for a campaign. Shows how users flow between channels: DOOH -> mobile -> web -> store. WHEN TO USE: - Visualizing the customer journey across DOOH and digital channels - Understanding channel transition patterns - Building Sankey diagrams of ma

Get incrementality/lift test results for a campaign. Uses Bayesian (Beta-Binomial with 10K Monte Carlo samples) and frequentist (chi-square with Yates correction) methods for causal measurement. WHEN TO USE: - Proving causal DOOH advertising effectiveness - Getting both Bayesian and frequentist si

Create an incrementality experiment for a campaign. Sets up a geo-holdout, ghost ads, or propensity score matching experiment to causally measure DOOH advertising lift. WHEN TO USE: - Setting up a new A/B test before or during a campaign - Defining treatment and control DMAs for geo-holdout tests

Get attribution performance by individual creative variant. Links creative execution to attribution outcomes: which creative variant drove the most store visits? WHEN TO USE: - Comparing creative A/B/C test performance on attribution outcomes - Finding the optimal creative x venue_type x daypart x

Get Return on Ad Spend (ROAS) with transaction attribution data. Closes the ROAS loop: matches purchase events to DOOH exposures with time-decay weighting, and computes attributed revenue and incremental ROAS. WHEN TO USE: - Measuring revenue directly attributable to DOOH advertising - Getting ROA

Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed cohort to the specified DSP (The Trade Desk, DV360, or Meta). Creates or reuses a DSP segment. WHEN TO USE: - Activating DOOH-exposed audiences for retargeting on digital channels - Pushing coho

Find screens with similar audience profiles using pgvector similarity. Uses 64-dimensional audience vectors with HNSW cosine similarity index to find screens whose audience demographics, attention, and behavioral patterns match a target screen. WHEN TO USE: - Expanding campaign reach to screens wi

Search screens by natural language scene description using pgvector. Uses 768-dimensional Gemini embeddings on scene descriptions from FEIN edge AI to find screens matching a natural language query. WHEN TO USE: - Finding screens by audience context ("families eating lunch in a food court") - Cont

Get geographic exposure heatmap data for a campaign. Returns lat/lng clusters with exposure counts and device reach, useful for visualizing where ads were shown on a map. WHEN TO USE: - Visualizing campaign geographic coverage - Identifying hotspots of ad exposure - Analyzing geographic distributi

Verify cryptographic proof of ad delivery or get campaign proofs. Requires either campaign_id or proof_payload (at least one must be provided). Two modes: 1. Verify a proof: pass proof_payload with signature fields to verify 2. Get proofs: pass campaign_id to get Ed25519-signed proofs for a campai

Query the universal observation stream using natural language or structured filters. Returns multi-modal sensing data (audience, vehicle, environment, commerce) from physical-world observations across the screen network. WHEN TO USE: - Exploring raw observation data from edge AI sensors on screens

Search observations by semantic similarity. Find moments that match a description like "lunch rush at fast casual restaurants" using vector embeddings. Uses 768-dimensional Gemini embeddings on observation payloads to find promoted observations matching a natural language query via pgvector cosine

Detect anomalies in observation patterns. Alert when metrics deviate significantly from trailing averages. Computes trailing mean and standard deviation for a given metric from the observation_stream, then identifies observations that fall beyond the configured sigma threshold (z-score based anomal

Discover correlations between different signal types. Example: relationship between ad fill rate and audience attention for QSR venues. Queries the cross_signal_insights table for pre-computed correlations, or computes ad-hoc correlations from the observation_stream when no pre-computed insight exi

Configure what a screen should sense using natural language. Generates and optionally pushes a sensing profile to the device. Uses Gemini AI to interpret a natural language sensing intent and generate a sensing profile that maps to available on-device ML models (BlazeFace, AgeGender, FER+, MoveNet,

Export observation data as a structured dataset. Supports filtering by time, geography, venue type, and observation family. Applies k-anonymity (k=5) to protect individual privacy. Queries the relevant table based on the selected dataset type, applies filters, enforces k-anonymity by suppressing gr

Generate predictive insights from observation patterns. Predict whether a venue is likely to see increased foot traffic based on current patterns. Uses historical observation_stream data to compute trend analysis via linear regression on time-bucketed metrics. Generates predictions with confidence

Query social attention contagion metrics from the observation stream. Returns windows where attention propagated between viewers (social amplification factor > 1). Social attention data is produced by the AttentionGraphBuilder running on CTV edge devices, which models viewer attention as a directed

Find historically similar audience moments across the screen network using embedding similarity search. Input a natural-language description of the target moment. Moment embeddings are 768-D vectors generated from multi-modal observation data (visual, audio, environmental, social) via the MomentEmb

Predict the VAS (Viewability Attention Score) a specific creative would achieve at a given moment, based on historical data and causal modeling. Uses the CausalPredictionService which: 1. Embeds the moment description to find historically similar moments 2. If >= 5 similar moments exist with the sa

Given a moment description, rank candidate creatives by predicted VAS performance. Evaluates each creative candidate against the described moment context using historical similarity and causal prediction. Returns a ranked list sorted by predicted VAS score, with confidence levels for each predictio

Aggregate social attention metrics across screens and time periods. Shows which venues and dayparts have the highest social amplification. Queries observation_stream for social attention data and aggregates by the requested dimension (venue, daypart, or screen), computing average SAF, average casca

Get statistics about available causal training data: total tuples, unique creatives, venue diversity, date range. Queries observation_stream for rows that have both a creative ID and a VAS outcome recorded, giving a picture of how much training data is available for the causal prediction engine. W

Get performance metrics for a video across the Trillboards DOOH network. WHEN TO USE: - Checking how a specific video performs across screens (plays, attention, audience size) - Analyzing which venue types and dayparts a video resonates best in - Finding the top-performing screens for a piece of co

Semantic search over content library using natural language queries and 768-D pgvector embeddings. WHEN TO USE: - Finding content by description or theme ("upbeat music videos", "cooking shows") - Discovering content similar to a concept or mood - Searching the content library without knowing exact

Get best-performing content recommendations for a venue type and optional time context. WHEN TO USE: - Deciding what content to schedule at a specific venue type - Finding content that drives the highest audience engagement at a location - Optimizing content rotation by daypart (morning, afternoon,

List every registered Trillboards API operation. WHEN TO USE: - First call in an agent session to learn what the API offers. - Filter to agent_safe=true to list only side-effect-free endpoints. - Narrow to a single surface (data-api, sdk-api, device-api, sensing-api, partner-api-generated, dsp-ap

Describe a single API operation including its parameters, response shape, and error codes. WHEN TO USE: - Inspecting an endpoint's full contract before calling it. - Discovering which error codes an endpoint can return and how to recover. RETURNS: - operation: Full discovery record for the endpoin

Validate a proposed request payload against the registered Zod schema for an operation, returning the exact canonical error envelope the HTTP surface would emit. WHEN TO USE: - Before calling a write endpoint, to catch payload bugs locally. - Debugging 400 validation_error responses. RETURNS: - va

List every error code in the Trillboards API error catalog. WHEN TO USE: - Understanding what error codes the API can return. - Building a client-side error handler that covers all cases. - Looking up error types, HTTP statuses, and documentation URLs. RETURNS: - object: "list" - data: Array of {

Query the Trillboards API changelog for recent changes, breaking changes, deprecations, and fixes. WHEN TO USE: - Check what has changed in the API before upgrading an integration. - Find breaking changes since a specific date. - Discover new features added to a specific API surface. PARAMETERS: -